The familiar Latin expression “Carpe Diem”, or “Seize the Day” as it translates to in English, is certainly not one just for the young.
The “mid-life crisis” is a myth, rather it’s a “mid-life surge” being experienced by those aged 50 plus in Australia. They’re looking for fun, stimulating experiences as well as security and peace of mind. They want to make the most of their time, before they require aged care or community care.
There are almost eight million Australians aged 50 plus today, almost one-third of the total population. By 2020, the Australian Bureau of Statistics (ABS) projects that this number will have grown to nearly nine million, or just under half of all Australian adults.
This large and growing demographic is embracing their lives, liberated by a greater freedom to enjoy life, an aptitude for technology, and an increasing spending power – holding 40 per cent of the nation’s net worth.
But what do these eight million Australians want? What drives them? What are they looking for?
In research commissioned by online over 50’s website WYZA, 7,874 Australians responded to an online survey with questions encompassing the lifestyles, attitudes, priorities, concerns, life stages and demographics of people aged 50 plus.
Some of the key findings include:
60 is the new 40!
Optimism about the future peaks among people in their 60’s. They are more likely to feel younger than their age compared to people aged in their 40’s or 50’s.
Far from Winding Down
Those aged over 50 are far from winding down and are still very forward and outward looking. They are wanting to travel, become or stay healthy, explore new things, buy new things or switch things around when it comes to lifestyle or career.
While men in the 50 plus age range value being in a loving relationship more than anything else in their lives, women’s number one priority is independence.
Ageism is felt by most women, and also by those in lower socio-economic groups, and those seeking to be in the workplace.
The Invisible Majority
Only 12 per cent of people aged over 50 feel that businesses care about them and tailor products and services to meet their needs.
Health for Men over 50
There is a major disconnect between the health concerns of men over 50 and their desire to do anything about it, particularly when it comes to weight management.
What keeps them up at night?
According to the research, the biggest concerns for people aged 50 plus are health, family, relationships and money. While these things are concerning to both sexes, men tend to be more worried about relationships and the economy than women are. Women worry more about their children and current bills or debts.
Those aged over 60 tend to worry more about the big picture stuff like the global economy, terrorism and global warming, while work concerns are bigger for 50 somethings.
Social Media and Technology
People aged over 50, particularly those aged 50-69, now spend more time using the Internet, social media or mobile than any other medium.
TV, radio and hard copy print media still play an important role, but they are no longer enough on their own to reach this growing demographic.
Women and 50 somethings are much more likely to use social media and mobile communication than are men and those aged over 60. Online news, hard copy print media and subscription TV skew to men (most likely due to sport).
50 plus Aspirations
1. Being with family. Time with partner, children and grandchildren.
2. Travel – both overseas and in their own backyard.
3. More leisure time to ‘stop and smell the roses’.
4. Living life to the full.
5. Maintaining health via diet and activity.
6. Friends – keeping old ones and making new ones.
7. Positivity – happiness, enjoyment and love.
8. Participation – via work, whether that is paid or volunteer.
Did you find this article informative?
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About Oxley Home Care:
Oxley Home Care provides Dementia Care, Private Care, Home Care, Nursing, Veterans Home Care and Allied Health to enable people to live a quality life independently in their own home and stay connected to their local community.
Oxley Home Care is an Approved Provider of Home Care Packages funded by the Commonwealth Department of Health and Ageing and holds an allocation of Home Care Packages. These packages are designed to provide assistance to the elderly, to remain living independently at home.
To gain access to a Home Care Package, the government requires that you undergo a comprehensive assessment by your local Aged Care Assessment Team (ACAT). To arrange the assessment, contact My Aged Care on 1800 200 422 or visit the My Aged Care web site.
For more information, please feel free to call Oxley Home Care on 1300 993 591.